Digital Marketing, in broad terms, is marketing and advertising through various digital and online channels such as emails, social media platforms, search engines, blogs and articles, websites, smartphone applications, etc. Though advertising and marketing are often used interchangeably, advertising is a small part of marketing, which only consists of making use of paid media.
The primary goal of digital marketing is to create an online presence as well as to reach the target customers through digital media, as the people are increasingly getting “digital”. Hence, not having a digital presence in today’s time would mean being invisible.
Other benefits of digital marketing include
Various digital marketing strategies include
The various formats of paid advertising are pay-per-click ads, search engine ads, contextual ads, native ads, social media ads, website banners and posters, email ads, etc. All of the above may be covered in this digital marketing course.
What you will learn
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